Web26 Apr 2024 · Nike products are sold under a variety of sub-brands to create distinctive products eg Air Jordan, Converse (acquired in 2003 for $305 million) and Hurley. To make their brand unique, customers ... Web4 Oct 2024 · Nike restructured its branding strategy by developing sub-brands. Some of the sub-brands preserved the name Nike but tailored for particular sports such as Nike Golf, Nike Dunk, Nike+, Nike Blazers, Nike Pro, and Nike Skateboarding. Others did not bear the name of the company. They include Air Jordan and Air Max.
Nike – History, Brand Value, and Brand Strategy - BeNextBrand
WebAppealing to a new niche allows the parent brand to: Build a stronger bond with their current customer base. Attract new customers. Expand into a new, profitable revenue stream. Another approach might be for product expansion. Companies can use sub-brands to test a product on the market under a different brand name. http://www.bbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/nike_air_-_brief.pdf air india infant travel policy
From Confusion To Clarity: Brand Architecture & Business Blueprints
WebNike's Jordan Brand is one of the most successful sub brands out there. It was created in 1984 as a way to market basketball shoes and apparel specifically to the African American community. Today, it is a multi-billion dollar business that includes everything from shoes to clothing to accessories. Harley-Davidson Web9 Sep 2024 · Cause NIKE created a sub-brand named Air Jordan for basketball. The silhouette of Michale Jordan served as inspiration to create the “Jump man” logo. After that, in 2016, Cristiano Ronaldo ... WebAt NIKE, Inc., we see a world where everybody is an athlete—united in the joy of movement. Driven by our passion for sport and our instinct for innovation, we aim to elevate human … air india india travel requirements covid